OUR STORY
Our founder Aurelia Shirazu talks about the inspiration and drive that launched Soho Wardrobe.
Luxury fashion at an affordable price.
“When creating Soho Wardrobe, I had in mind women like myself who want refined put-together looks without breaking the bank. I wanted to capture the high end of the high street selling elegant, timeless, fashion-forward pieces without having to compromise the quality for affordability.”
Every collection is filled with staple pieces that have been constructed to be restyled and reworn throughout the years to come, without ever looking outdated.
As women, we spend years developing our styles whilst creating our perfect wardrobe. We hope Soho Wardrobe will be an indefinite part of your wardrobe.
Transparency
As a slow fashion brand, sustainability and ethics are a massive part of what fuels our start-up. We’ve ensured everyone we work with whether they are a company, freelancer, in the U.K, or overseas are treated ethically regarding working conditions and pay. With international partners, we do this by having the correct audit and compliance checks in place.
As a brand we do not want to contribute to the fast fashion cycle of one-time wear, poorly made clothing which end up in landfills. We ensure we don’t contribute to this by creating timeless designs and pairing them with durable fabric so our pieces can be reworn throughout the years.
